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Relax The Back

Relax The Back Franchise

For more than two decades, Relax The Back has been an industry leader. We're the nation's largest specialty retailer of ergonomic products. And we are the only franchised retail business of our kind in the $70 billion health and wellness Industry.

In addition, our industry is expected to grow like wildfire over the next 30 years. With more Americans than ever taking a pro-active approach to their health, Relax The Back is in a strategic position to capitalize on these trends.

According to Entrepreneur magazine, America's 76 million Baby Boomers comprise more than half of the consumer market. And much like our slogan, they want to Feel Better, Work Better, and Live Better. We provide clients a perfect solution to do just that.

A Proven Business Model in an Industry Ripe For Success:

Relax The Back offers a comprehensive line of posture and back support products with a focus on self-care solutions. We are the most innovative medically driven back care retailer in North America with well over 100 locations nationwide and a history that spans two decades. Relax The Back works with physicians who refer their patients for a solution to postural challenges.

The Back Pain Epidemic:

One-half of all working Americans admit to having back pain symptoms each year.
Back pain is one of the most common reasons for missed work. In fact, back pain is the second most common reason for visits to the doctor's office, outnumbered only by upper-respiratory infections.
Americans spend at least $50 Billion each year on back pain and that's just for the more easily identified costs.
Statistics show that over 80% of the population will have significant back pain at some time in their lives, with the majority having recurring painful episodes.

The RTB Advantage:

With a remarkable history of success, a proven business model, an organization poised for growth, and a nearly untapped market; Relax The Back is an unparalleled franchise opportunity. Among the many advantages we bring to our franchisees are:

High-demand products in a rapidly expanding market
A strong commitment to the quality of our franchises, not the quantity
Sound financial business model
Established success in a growing niche market
Opportunity to feel good about the work you do by helping others lead healthier lives

Although helpful, retail experience is not necessary. We offer a comprehensive training program that covers every aspect of opening and operating a Relax The Back store. We make it easy for you to get started.

Testimonial:

"I love this business! We got into it eleven years ago and have received great support and advice from both corporate staff and other franchisees on challenges ranging from personnel to accounting to advertising to you-name-it. Our clients love us and our demographic appeal is powerful!"

- Fred Boyd, Franchise Owner, Phoenix, AZ

SUPPORT & TRAINING PROVIDED

Relax The Back

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: No
Co-operative Advertising: Yes
Training: New franchisees spend 1 week at Relax The Back University (RTBU) held at the headquarters of Relax The Back Corporation in La Palma, California. Ideally, new franchisees attend RTBU two to four months before their targeted store opening.

The first week of RTBU concentrates on in-depth product knowledge, spinal anatomy, client relations and sales. Field trips to vendor facilities and various local Relax The Back stores enhance our curriculum with hands-on training and interactions.

The final phase of RTBU focuses on the keys to running a successful operation. The senior staff of Relax The Back Corporation lead sessions on the following vital topics:

Business planning
Financial management
Human resources
Using the RTB Intranet
Marketing, advertising, and public relations
Merchandising & initial inventory requirements
Sales training.

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